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Selected indications and products:
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Scheduled omnibus studies:
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| Primary and secondary market research |
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Bioscience Market Research has access to various databases that allows it to retrieve all relevant data that are in the public domain. This research reveals epidemiological data, market players and market structure. We analyze treatment standards and compare the client's target product profile (TPP) with established therapies.
New promising therapy approaches may be identified when studying the pipelines of other market participants. Therefore, Bioscience Market Research always screens all available information concerning alternative treatments that are still in development.
While secondary market research can provide a wealth of information, specific questions may not be answered. Primary market research allows for customized surveys that address the information needs of our clients. Primary market research requires more resources and often begins with interviews of opinion and thought leaders. The interviews yield important clues regarding how to position a new drug and how effectively the final product may penetrate the market. Usually our process continues with optional interviews of community physicians, related health care professionals, patients, and / or payors.
When preparing a survey, Bioscience Market Research begins with the development of a detailed questionnaire. Before sending the questionnaire to study participants, it will be discussed with the client to ensure that all essential aspects have been considered. The actual survey is typically delivered via telephone, e-mail, or both.
Opinion leaders often are not representative of the broader population of practicing physicians. Typically, their comments do not allow a direct quantitative forecast of the optimal price and potential market share; rather, they provide a first orientation. Sometimes a more detailed evaluation is required. This can be achieved in a cost-effective way by taking advantage of Bioscience Market Research's TPCASM  Target Profile Conjoint Analysis. Conjoint analysis is a quantitative marketing research method that is commonly used to prepare the market entry of a new drug. Bioscience Market Research promotes early use of the method to avoid costly mistakes in drug development.
Epidemiology and patient flow
Primary and secondary market research
Analysis of competing drugs
TPCASM (Target Profile Conjoint Analysis)
DMMSM (Dynamic Market Modeling) |
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