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Selected indications and products:
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Scheduled omnibus studies:
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| DMMSM (Dynamic Market Modeling) |
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A critical unknown in forecasting market success is the behavior of competitors. Characteristic features of already marketed products can be recognized, allowing DMMSM Dynamic Market Modeling especially with the support of  TPCASM Target Profile Conjoint Analysis to forecast how well a new drug may penetrate the market. More difficult is the assessment of drugs that are still in development. A target profile has to be estimated to predict whether a drug may be a serious competitor or not. Bioscience Market Research can take advantage of the expertise available at its affiliate Bioscience Valuation that has many years of experience in assessing the quality of drugs in development. Whenever applicable, Bioscience Market Research uses multiple regression and conjoint analyses to determine the chance of success for a particular product profile. Our analyses allow us to model drug competition in virtual pharmaceutical markets.
Our virtual market takes into account all the features of real markets. New drugs enter the market; older ones leave the market or face generic competition. Price levels may change over time. Our virtual market is based on a Monte Carlo simulation that shows how likely drugs are to exceed certain sales levels, how the entry of new competitors will impact the market, how probable the entry of new competitors is, and how generic competition will erode market shares and price levels. These analyses enable our clients to make data driven strategic decisions, such as whether to improve a drug's target profile, to license a compound in or out, to enter into a strategic partnership, or to abandon a drug entirely. These key strategic decisions ultimately dictate commercial success and maximize a drug's value for our clients.
Epidemiology and patient flow
Primary and secondary market research
Analysis of competing drugs
TPCASM (Target Profile Conjoint Analysis)
DMMSM (Dynamic Market Modeling) |
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