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Selected indications and products:
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Scheduled omnibus studies:
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Consider our consulting services if you wish to take advantage of our customized market research. The insights gained help clients better understand the pharmaceutical market for a particular indication, unmet needs, sales potential and competitive threats, ultimately leading to better decision making. Our consultants are health care professionals with advanced medical, science or business degrees and many years of experience in the pharmaceutical industry.
Our services include, but are not limited to
Analysis of sales potential- assessment of medical needs and target product profile
- forecast of potential treatable patient population based on incidence and prevalence measures
- analysis of competing treatment concepts, both launched and in development
- determination of potential price range based on comparables and analysis of product attributes
- investigation of potential patient share using multiple regression methods
- TPCASM
 Target Profile Conjoint Analysis
- DMMSM Dynamic Market Modeling
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New product concept testing- analysis of unmet medical needs and appraisal of a product's target profile
- evaluation of competing drugs
- discussion and review of USP and key message to market
- surveys including key opinion leaders or prescribing physicians
- TPCASM Target Profile Conjoint Analysis
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Market segmentation and product positioning- analysis of diagnostic rates, treatment patterns, and compliance
- development of patient flow models
- segmentation of patients and assessment of unmet medical needs for each segment
- optimum product positioning based on product characteristics and market segments
- development of market entry strategy
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Drug pricing and reimbursement- assessment of a drug's product profile and the competitive environment
- analysis of pricing strategies and market shares of launched drugs
- evaluation of indication-specific market successes and failures taking advantage of sophisticated statistical methods
- TPCASM Target Profile Conjoint Analysis
- survey of health care authorities and payors in different countries
- identification of optimal pricing strategy, taking into account pharmacoeconomic measures
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Optimization of a product's target profile- assessment of unmet medical needs
- decomposition of competing products by attributes sets, including determination of attribute levels
- contrasting competing product profiles (both launched and in development) with the client's product
- forecasting potential market success using advanced statistical analysis methods
- TPCASM Target Profile Conjoint Analysis
- modification of target profile attribute levels within the constraints provided by R&D and production until a realistic optimum is determined
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Analysis of unmet medical needs- evaluation of a specific market in terms of therapy effectiveness, safety, tolerability, convenience and compliance
- survey of opinion leaders and physicians
- identification of unmet needs
- analysis of evaluation results, conclusions and suggestion of potential action points
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