/* Please refer to readme.html for full Instructions Text[...]=[title,text] Style[...]=[TitleColor,TextColor,TitleBgColor,TextBgColor,TitleBgImag,TextBgImag,TitleTextAlign,TextTextAlign, TitleFontFace, TextFontFace, TipPosition, StickyStyle, TitleFontSize, TextFontSize, Width, Height, BorderSize, PadTextArea, CoordinateX , CoordinateY, TransitionNumber, TransitionDuration, TransparencyLevel ,ShadowType, ShadowColor] */ var FiltersEnabled = 1 // if your not going to use transitions or filters in any of the tips set this to 0 Text[0]=["Me Email","Click here to send me an email "] Text[1]=["    Incidence / prevalence forecast","Excel file, including documentation.

The incidence / prevalence and potential treatable patient population forecasts cover the USA, France, Germany, Italy, Spain, UK and Japan. All models break the general population down by gender and age; all forecasts are for at least 20 years."] Text[2]=["    Competitor analysis","Excel file, with instructions for use and documentation. Includes current marketed drugs, assessment of medical need, appraisal of scientific rationale for drugs that are in development and likelihood of market entry.

The competitor analysis allows clients to position their drugs vis-á-vis competing compounds and to benchmark their target product profiles with drugs that are either on the market or that are still in development. Drug properties are assessed by our evaluation team that includes only professionals with MD or life science Ph.D. degrees."] Text[3]=["    Conjoint analysis","Excel file, with instructions for use and documentation; allows a detailed assessment of the likely market acceptance of a drug’s product profile, effects of modifying the product profile, optimal pricing, potential market share, and effects of price movements due to patent expiries of competiting drug’s. The Excel file includes a conjoint simulator.

Conjoint analysis is a unique technique that allows decision makers to understand the market acceptance of a drug’s target product profile. It is based on surveying a large number of physicians that choose between different drug concepts presented to them on a computer screen. A complex mathematical algorithm allows Bioscience Market Research to extract valuable information from the choices made. For example, for new drugs conjoint analyses provide important information about the optimal launch price and potential market share. Since these studies are quite expensive they are usually not conducted before Phase III trials. However, at this advanced stage it is very difficult to correct disadvantageous features of a particular product.

Therefore, conjoint analyses should be conducted much earlier. In fact, initial product profile testing should ideally occur at the preclinical level and should lead to a product optimization effort jointly driven by marketing and R&D. Bioscience Market Research offers trade-off analyses at affordable prices to promote early use of this methodology. With the conjoint simulator that is delivered with the model, clients can test different drug profiles and determine whether a product is likely to be a market success or failure. If market acceptance is below expectations clients can modulate the profile to determine which changes have to be implemented to increase demand.
"] Text[4]=["    Market model","Excel file with instructions for use and documentation; includes incidence / prevalence forecast, competitor analysis, conjoint analysis and conjoint simulator.

Our complete market models allow our clients to forecast potential sales taking into account currently marketed drugs, patent expiries, and potential future competitors. Drugs are characterized by their target profiles; they compete in virtual marketplaces that represent the seven major pharmaceutical markets. The competitive potential of each drug is assessed in a comprehensive discrete choice analysis."] Text[5]=["    Extended market model","The extended market model has all the functionalities of our standard market model, but is further augmented by Monte Carlo simulation capabilities.

Monte Carlo simulations are a powerful tool to assess competitive threats from drugs that are still in development (see also: Approach - Dynamic Market Modeling). Entry probabilities are derived from the developmental stage of competing drugs and the assessment of their competitive potential is based on the results of trade-off analyses. In a Monte Carlo simulation, competing drugs enter the market place in a probabilistic manner and capture market share as predicted by the discrete choice analysis."] Text[6]=["    Market report","Power Point document for ready integration into your presentations, includes epidemiology and competitor analysis.

Our market reports are based on thorough research covering epidemiology, market needs and marketed as well as pipeline drugs. Market development is forecast for the next 20 years, indicating the degree of uncertainty for each year. All reports are prepared in close collaboration with key opinion leaders."] Text[7]=["    Extended market report","As our standard market report, but in addition shows the results of our extensive Target Profile Conjoint Analysis (see also: Approach - Target Profile Conjoint Analysis)

The extended market report offers, in addition to the information provided in our standard market report, a detailed description of potential future scenarios, including likelihood estimates. The extended reports are an invaluable resource for professional marketing experts. They enable decision makers to understand the risks and opportunities of new drugs developed to compete in markets that are characterized by a constant stream of innovations and changing treatment patterns."] Text[8]=["sticky style","This tip will sticky around
This is useful when you want to insert a link like this Home Page"] Text[9]=["keep style","This sticks around the mouse"] Text[10]=["Left coordinate control","This tip is right positioned with a 40 X coordinate "] Text[11]=["Top coordinate control","This tip is right positioned with a 50 Y coordinate"] Text[12]=["Visual effects","This tip has a Shadow and is Transparent a little and also has a random Transition applied to it "] Text[13]=["different style","Wow this is a new style and position! "] Text[14]=["This is The title","this is the text"] Text[15]=["","This is only text"] Text[16]=["","Some Lists
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